Adidas - Sports Manufacturer Impresses with Trendy new Styles!
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Business drivers: Adidas is successfully asserting itself in the currently bleak market environment thanks to trendy new styles. With its Terrace sneaker line and new designs in Originals, Training, Running, Golf, and Specialist Sports finding great resonance among the affluent younger clientele, the company recently surprised in key core markets such as China and the USA with double-digit revenue increases. On September 3, Jefferies upgraded the rating from Hold to Buy, but revised the price target downward from €250 to €220.
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