Crocs - Cult Shoe Manufacturer With Significant Earnings Increase Thanks to Turnaround at HeyDude and Rising Consumer Sentiment!

Business Drivers: Crocs (CROCS) has established itself as one of the most popular manufacturers in the leisure shoe sector with its two core brands, Crocs and HeyDude. After recently suffering from significantly declining sales, particularly with HeyDude, the business seems to be revitalizing thanks to new marketing partnerships with well-known sports figures like US football star Travis Hunter. Having significantly expanded the Direct-to-Consumer segment and achieved higher margins through new features like custom stickers, the company is expected...