Deckers Outdoor - Core Brand HOKA Impresses With Double-Digit Growth Thanks to new Models!
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Business drivers: Deckers Outdoor (DECK) has established itself as one of the leading providers in the outdoor and sports apparel sector. With well-known core brands such as UGG, Teva (outdoor sandals and shoes), Koulaburra (shoes and hiking boots), and Sanuk (shoes and sandals), the company primarily targets the upper price segment. With HOKA, it has also successfully positioned itself in the running shoe segment, where the high-performance sports shoes are especially popular among trail and long-distance runners due to their innovative cushioning...
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