Dick's Sporting Goods – Outlook for a Revitalization of Consumer Demand and Strong Nike Figures Fuel Momentum!

Business drivers: The US retailer Dick's Sporting Goods (DKS) is one of the leading players in the US market with over 1,850 locations. With new store concepts like "House of Sports" or "50-K-Stores," which primarily target affluent younger customers, the company aims to further accelerate its profitable growth trajectory. After struggling with a challenging market environment lately, prospects for the sporting goods retailer seem to be brightening, especially as the industry leader Nike recently reported better-than-expected Q4 figures. On...