Dutch Bros - Coffeehouse Chain Surprises with Strong Customer Growth Thanks to new Concepts!

Business drivers: Dutch Bros (BROS) is one of the fastest-growing coffeehouse chains in the USA. With its wide selection of coffee specialties, energy drinks, smoothies, iced teas, mixed beverages, and snacks, as well as seasonal specialties, it particularly appeals to younger customers. Thanks to the rollout of the new mobile ordering and payment function, wait times can be minimized, while the Dutch Rewards program ensures strong customer loyalty. In the medium term, Dutch Bros plans to continue its expansion strategy, with a total of 160 new...