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tz-plus logo Dutch Bros - Coffeehouse Chain Surprises with Strong Customer Growth Thanks to New Concepts!

M. Springman
Reading Time: 1 minute

Business Drivers: Dutch Bros (BROS) is one of the fastest-growing coffeehouse chains in the USA. With its wide selection of coffee specialties, energy drinks, smoothies, iced teas, mixed beverages, snacks, and seasonal specialties, it particularly appeals to younger customers. Thanks to the rollout of the new mobile ordering and payment feature, waiting times can be minimized, while the Dutch Rewards program ensures high customer loyalty. In the medium term, Dutch Bros aims to further accelerate its expansion, planning a total of 160 new openings...

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