Electronic Arts - the Mega Trend of Gaming and Increasing Consumer Demand Lead to Strong Outlook!
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Business Driver: Electronic Arts (EA) is one of the world's leading providers in the gaming segment. With blockbusters like Madden NFL, Battlefield, Apex Legends, Need for Speed, and FIFA, it is among the top providers in the gaming sector, monetizing its growing user community through so-called in-app purchases or paid upgrades. With the recent acquisition of TRACAB, a provider of sports tracking and data analytics, it has further strengthened its AI and machine learning offerings in this segment, with TRACAB being the perfect complement to the...
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