Hellofresh - Meal Kit Specialist Back on Track Thanks to Cost-Cutting Measures!
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Business Driver: Hellofresh is one of the leading providers of meal kits and ready-made meals. Recently, like many other players in this segment, it has struggled with increasing competition and a rather bleak consumer demand, while aiming to counteract this with efficiency improvements. Due to exchange rate-related revenue declines in markets such as Canada and Australia, Hellofresh had to revise its annual forecast downward. On August 18, Berenberg Bank reaffirmed its rating as "Buy" with a target price of 14 euros!
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