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tz-plus logo META - Soaring Advertising Revenues Lead to Record Results for Social Media Giant!

M. Springman
Reading Time: 1 minute

Business Drivers: META Platforms (META ) is one of the leading players in this segment, alongside Facebook, Instagram, and WhatsApp, boasting 3.5 billion daily users. Thanks to the implementation of LLMs like Llama and AI agents in existing social media applications, platforms like WhatsApp ("WhatsApp Business") can be monetized more effectively, while AI applications also reduce the cost base due to productivity and efficiency gains. With the continued expansion of its AI infrastructure, META aims to drive its growth further in the medium term,...

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