Nike - Sportswear Manufacturer Aiming for Sustainable Results Improvement Through Cost-Cutting Measures and Product Offensive!

Business Drivers: The US sportswear manufacturer Nike (NKE) has recently come under significant pressure due to weak consumer demand and self-inflicted problems. In addition to the sluggish consumer demand, Nike has lost market share to competitors such as Adidas and ON Holdings. Now, Nike aims to regain lost ground with new products. Furthermore, through a cost-saving program totaling $2 billion, the company plans to enhance its cost base. With US import tariffs on goods from Vietnam decreasing from 46% to 20%, the margin situation for Nike is...