Nike - Sportswear Manufacturer Surprises With Better Than Expected Q4 Results and is Planning to Present new Products!
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Business drivers: The sportswear manufacturer Nike (NKE) has recently struggled with significant sales declines due to weak consumer demand. Particularly in the high-margin segment for sneakers and casual wear, they have fallen behind industry giants like Adidas. Now, Nike aims to regain ground against its competitors with new performance products, such as the new running shoe Pegasus 41. Additionally, CEO John Dorton plans to make a strong comeback in product categories like fitness and soccer. If consumer demand improves, Nike should be able...
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