Omnicom Group Watchlist

tz-plus logo Omnicom - Increasing Advertising Budgets and Synergies from Interpublic Acquisition Should Further Boost Results!

M. Springman
Reading Time: 1 minute

Business Driver: The advertising company Omnicom (OMC) is currently benefiting from increasing advertising expenditures from many corporate clients. Thanks to partnerships with media companies like Walt Disney and technology giants like Amazon or META, new growth fields in digital advertising are opening up for Omnicom. The acquisition of Interpublic has significantly expanded its market position, and the company expects substantial synergies and cost-saving measures from the merger, with more than 4,000 jobs set to be cut. Recently, in Q3, it surpassed...

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