Pepsi - Snack and Soft Drink Manufacturer Struggles with Subdued Consumer Demand and Rising Costs!

Business Driver: Pepsi (PEP) is among the world's leading providers of snacks (Frit-O-Lay) and soft drinks (Pepsi, Rockstar Energy). Recently, the company has struggled with declining sales due to subdued consumer demand and increasing competitive pressure from low-cost providers as well as its arch-rival Coca-Cola. Rising costs, such as aluminum for the production of beverage cans, have also squeezed margins. Now, Pepsi aims to counteract this with restructurings and cost-cutting measures, including the announcement of the closure of a Frit-O-Lay...