Planet Fitness - Fitness Franchise Chain Benefits From Rising Membership Numbers and Increasing Membership Fees!

Business drivers: Planet Fitness (PLNT) is one of the leading US fitness franchises, having also accelerated its expansion internationally in recent years. It now has over 2,700 locations worldwide, with a membership count of around 19.7 million. Planet Fitness is particularly attractive due to its affordably priced subscription models, remaining one of the cheapest basic providers despite a price increase from $10 to $15 per month. Given the relatively low fees and increasing membership numbers, Planet Fitness has good chances of continuing its...