PUMA - Sports Equipment Manufacturer in the Crosshairs of Competition!
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Business Driver: PUMA has recently revised its annual forecast downwards multiple times due to self-inflicted problems and increasing competitive pressure from other manufacturers such as Adidas and Under Armour. After the recent setbacks, PUMA has again become a more prominent takeover target, especially as the Pinault family, which holds over 29% of the shares, is reportedly intending to sell its stake. As reported by the news agency Bloomberg on November 27, citing informed sources, the Chinese company Anta Sports, which already owns the...
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