Southwest Airlines - Tourism Boom and New Efficiency Enhancement Program Should Sustainably Improve Results!
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Business Driver: Southwest Airlines (LUV) has established itself as one of the most popular US providers in the budget segment, offering numerous destinations both domestically and internationally. With a restructuring of its loyalty program "Rapid Rewards," where customers receive so-called "Reward Points" for flight bookings that can later be converted into bonus miles, Southwest Airlines aims to reward customers in the higher-priced Business Select segment with more points. Passengers booking basic offers like "Wanna Get Away" tickets will...
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