Southwest Airlines - Tourism Boom and New Efficiency Program Should Sustainably Improve Results!

Business Driver: Southwest Airlines (LUV) is one of the leading low-cost airlines in the US, operating approximately 117 airports across 11 countries. Thanks to a partnership established last month with the travel portal Expedia, the airline aims to expand its customer base while also broadening its flight offerings in the low-price segment. By restructuring its loyalty program "Rapid Rewards," where customers earn so-called "Reward Points" for flight bookings that can later be converted into bonus miles, Southwest Airlines plans to reward customers...