Ströer - Increasing Advertising Expenditures Should Boost Results!
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Business drivers: Ströer has established a strong market position in the field of digital outdoor advertising. As many companies and marketing agencies shift from traditional advertising formats like print, TV, or radio to digital outdoor advertising for their campaigns, Ströer should disproportionately benefit from increasing advertising expenditures during an economic recovery. On October 3rd, Berenberg Bank reaffirmed its rating of Buy with a price target of €60.
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