Yeti Holdings - Outdoor Equipment Manufacturer Aims to Make a Comeback With new Products!
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Business drivers: Yeti Holdings (YETI) specializes in premium outdoor and lifestyle equipment but has been struggling under increasing competitive pressure from low-cost providers in the last few years. Now, they aim to make a comeback with product innovations such as coffee brewing devices and cast iron roasters, while also looking to score with new products in the travel luggage segment under the core brand Mystery Ranch. Recently, there were unconfirmed rumors about a potential acquisition of Yeti Holdings. On July 23, Citigroup confirmed...
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