Bilibili: Booming Market for Mobile Games in China Leads to First Profits

China is currently the largest market for mobile games worldwide. In the third quarter of 2024, a revenue of 8.7 billion euros was generated from these according to Statista. Mobile games now account for over 70% of the total revenue of the Chinese video game market. Among the younger target audience, role-playing games with anime aesthetics are particularly popular. Bilibili benefits from the persistently high demand for high-quality, story-driven games and targets its platform specifically at this audience. According to the company, more than...