Bilibili: Stock at new multi-year high - Games, advertising, and AI as growth drivers

In February 2025, we first reported here about the potentials of Bilibili due to the enhanced strategy of focusing on in-app purchases. In the fiscal year 2024, revenues from mobile games increased by 40%, leading to an overall revenue rise of 19% compared to the previous year. According to Bilibili, over 80% of the platform users are under 35 years old, making them the ideal target group for in-app purchases, while at the same time, customers can be engaged with the company for several decades. In the third quarter of 2025, the daily active users...