Callaway Golf: Topgolf Sale Paves the Way for AI-Driven Growth

Anyone who thought that AI could only become a decisive competitive advantage for tech giants is mistaken. Even in the luxury segment, this mega trend has now emerged as a central aspect of development. While the world of golf may not be as glamorous as brands like Hermès or Ferrari, Callaway offers luxury consumption for the middle class—and beyond—with club prices ranging from $150 to over $700. The company first used supercomputers in 2019 to optimize its products. As a result, the clubs are now at an entirely new level. Additionally, the...