Imax: Record Ticket Sales and Profit Jump of 25% Despite Streaming Boom

Imax launched an ambitious VR strategy in 2016, forming partnerships with Starbreeze and Google, as well as establishing a $50 million VR fund to finance at least 25 high-quality VR experiences over three years. However, the VR initiatives did not achieve sustainable success. The joint project with Google was discontinued, and the planned VR camera was not developed as intended. Consequently, the VR market developed differently than Imax had hoped, leading to the projects being halted in 2018.  However, the company has significant experience...