Jetblue Airways: JetForward Shows Effect – Will "Blue Sky" Provide the Next Boost?

The failed merger of Jetblue with Spirit Airlines initially left investors puzzled in early 2024. It was completely unclear how the future of the airline, which has not made a profit since 2020, would look. The deal, which was supposed to serve as a lifeline, was blocked by a federal judge. However, management responded directly by launching the "JetForward" strategy, turning adversity into opportunity. The ambitious journey from a pure budget airline to a profitable "premium leisure brand" is indeed a long one – as evidenced by the mixed numbers...