Latham Group: Rising Sales of Fiberglass Pools Drive Market Share Growth

As a specialist in swimming pools, Latham was a classic beneficiary of the Corona pandemic. During the pandemic in 2020 and 2021, the pool business boomed as many people wanted to enhance their homes. However, demand significantly declined afterward. At the same time, interest rates in the U.S. were sharply raised in 2022 to combat inflation. This made loans for homeowners more expensive, leading to drastic reductions in luxury expenditures such as pools. This rapid shift from an above-average high to significantly reduced demand caused Latham's...