Spotify Technology: New Podcast Partner Program and AI Advertising Tools as Growth Drivers
Reading Time: 3 minutes
In mid-February, I presented in this section the great growth potentials of Universal Music due to a new agreement with Spotify. The new multi-year partnership dated January 26 aims to further accelerate growth in music streaming and improve monetization for artists and songwriters. This growth driver also increased the already high investor confidence in Spotify, leading to a new all-time high for the stock in February. Due to the general deterioration of market conditions caused by Donald Trump's trade policy, the stock price is currently about...
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