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tz-plus logo Magnite: The Money Machine in the Streaming Boom

D. Engelhardt
Reading Time: 4 minutes

As the world's largest independent sell-side platform, Magnite connects media companies and streaming services with digital advertising inventory through automated real-time auctions, earning a commission on each transaction. The company is massively benefiting from the boom in ad-supported streaming services, the trend towards live sports on the internet, and potential market share gains from ongoing antitrust proceedings against Google. Magnite has evolved into a highly profitable infrastructure provider, with an adjusted EBITDA margin of...

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