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tz-plus logo Pivotal-Point Tracking Nike (NKE): Early Successes of the "Win Now" Strategy Boost Turnaround Hopes!

W. Zussner
Reading Time: 1 minute

The designer and marketer of sports shoes and apparel experienced a significant price jump of over 6% on October 1, 2025. The trigger was the quarterly report for the first quarter of the 2026 fiscal year, published the evening before, which significantly exceeded expectations and signaled early successes of the "Win Now" strategy. Adjusted earnings per share were $0.49, far surpassing the analyst expectation of $0.27. Revenues rose to $11.7 billion, reflecting a 1% increase. The "Win Now" strategy aims to strengthen wholesale partnerships. A...

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