Ulta Beauty Watchlist

Ulta Beauty in the Pivotal Point Check: new Strategy and "Lipstick Effect" as Growth Drivers Despite Tariffs!

W. Zussner
Reading Time: 2 minutes

The cosmetics retailer Ulta Beauty has surprisingly strong quarterly results. The new strategy "Ulta Beauty Unleashed" aims to put the company back on a growth path. In times of economic recession, the cosmetics giant could benefit from the "Lipstick Effect". Ulta Beauty's stock price experienced a significant surge on Thursday, March 14, 2025, after the cosmetics giant's quarterly results exceeded Wall Street's expectations. The beauty products manufacturer reported earnings per share of $8.46 for the fourth quarter of the fiscal...

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