AppLovin Corporation: From Game Developer to AI-Driven Advertising Giant
Reading Time: 4 minutes
AppLovin has transformed from a game publisher into a leading provider of AI-driven mobile advertising platforms. The strategic focus on the higher-margin software segment and expansion into new markets like e-commerce offer significant growth opportunities. AppLovin targets an annual growth rate of 20-30% and is expanding the AXON platform globally as e-commerce rises. AppLovin Corporation (NASDAQ: APP) is a vertically integrated advertising technology company that serves as a demand platform for advertisers, a supply platform...
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