From Cult Franchise to Stock Market Blockbuster: The Strategy Behind Take-Two's Success

Take-Two Interactive focuses on a few, but extremely profitable and enduring game franchises. This allows the company to ensure high quality and long-term revenue through online components and add-ons. The majority of revenue comes from digital sales, in-game purchases, and downloadable content. The acquisition of Zynga has further diversified the business model into the growing mobile sector. The greatest potential for the future lies in the release of "Grand Theft Auto VI." The upcoming title is expected to be the largest revenue driver...