Monster: From Juice Shop to Energy Giant: The Secret of the "Asset-Light Model"

Thanks to a capital-light business model and a powerful distribution alliance with Coca-Cola, Monster Beverage benefits from exceptionally high profit margins and a global competitive advantage. To thrive in an increasingly competitive market environment, the company successfully drives its growth through sugar-free and functional beverage alternatives that cater to modern health trends. The long-term growth prospects of the stock are significantly supported by further international expansion into emerging markets as well as the development...