Upwork: From Marketplace Mediator to Profitable Architect of the AI Gig Economy
Reading Time: 4 minutes
Upwork is significantly advancing its more profitable enterprise business and actively leveraging AI integration to unlock new revenue categories and enhance platform efficiency. The company has transitioned to a profitable growth strategy, evidenced by a consistently increasing take rate (over 18%) and a rapidly growing adjusted EBITDA. The increasing adoption of AI-based offerings and the introduction of Lifted are expected to further accelerate growth starting in 2026. Upwork (NASDAQ: UPWK) is not just a job-matching platform, but the...
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