Victoria’s Secret & Co.: Rise, Fall, and Resurrection

The radical image shift away from the "Angels" towards comfort and inclusion has breathed new life into the brand and massively increased customer numbers. By focusing on direct sales and dynamic, capital-efficient expansion in Asia, profits are once again flourishing. Thanks to a streamlined inventory management and drastically reduced fixed costs, every increase in revenue now disproportionately positively impacts operating results. The supposedly finished often live the longest on the stock market, and the stock of Victoria’s Secret...