Booking Holdings: Beginning of the Year Increases Visibility for Summer Business
Reading Time: 4 minutes
Booking Holdings is one of the world's largest providers of online travel and operates a wide-ranging digital ecosystem around accommodations, flights, car rentals, and travel experiences with platforms like Booking.com, Priceline, Agoda, and Kayak. The company benefits from strong network effects between travelers and accommodation partners as well as high brand awareness, especially in the European hotel market. A significant portion of the revenue comes from commission-based bookings, which makes the business model low-capital and highly scalable....
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