Booking Holdings: Summer Business as a Seasonal Price Driver

Booking Holdings is one of the heavyweight players in the global online travel market. The company operates platforms like Booking.com, Priceline, and Agoda, through which millions of hotel bookings, flights, and rental cars are processed daily. Thanks to a strong brand presence and sophisticated algorithms for pricing and availability management, Booking has established itself as a leading player in the European market. The business benefits from the growing desire to travel worldwide—and from the increasing willingness of customers to plan and...