Celsius Holdings: Summer Heat Drives Energy Drink Demand

Celsius Holdings is a U.S.-based provider of functional energy drinks that clearly distinguishes itself from the traditional energy drink market with its sugar-free beverages, fitness positioning, and youthful brand presence. The products include caffeine, vitamins, and ingredients that are said to boost metabolism, appealing particularly to health-conscious consumers, fitness clients, and younger target groups. In recent years, the company has significantly benefited from the trend toward low-calorie energy drinks and has notably expanded its presence...