Celsius Holdings: Will the Focus on Female Consumers Turn the Tide?

Celsius Holdings has established itself as a serious contender in the energy drink market in recent years. Unlike traditional manufacturers, the company focuses on functional ingredients and a sugar-free formulation that primarily appeals to health-conscious consumers. The brand benefits from the ongoing fitness and wellness trend, which has cultivated a loyal following. Collaborations with major retailers and a growing international presence are expected to further drive growth. Celsius Holdings is in a seasonal bull market from March...