General Mills: Protein Offensive to Bring Back Growth – can the Trend Change?

General Mills is a US-based food company headquartered in Minneapolis, known as one of the largest suppliers of packaged consumer goods worldwide. The company markets a wide portfolio of brands in categories such as breakfast cereals, snacks, baking mixes, yogurt, frozen products, and ice cream. Some of its most well-known brands include Cheerios, Häagen-Dazs, Old El Paso, Nature Valley, and Betty Crocker. General Mills generates a significant portion of its revenue in the North American retail sector but is also strongly represented internationally,...