Heineken: Non-Alcoholic Beer is Becoming an Underestimated Growth Driver

Heineken is one of the largest brewing companies in the world, based in Amsterdam and active in over 190 countries. The company has a broad brand portfolio that includes not only the core brand Heineken but also regional and international beers like Amstel, Birra Moretti, and Tiger. Strategically, Heineken focuses on premiumization, a stronger presence in growth markets, and efficiency programs to stabilize margins in an environment marked by rising raw material and energy costs. At the same time, the corporation is specifically investing in non-alcoholic...