HelloFresh: Entering the Growing Health Market With GLP-1 Meals

HelloFresh is an internationally active provider of meal kits, supplying customers with weekly delivered recipes and precisely portioned ingredients. The company primarily targets working households that want to cook fresh and varied meals despite time constraints. Since its founding in Berlin, HelloFresh has established itself as a recognized player in several markets, including the USA, the UK, and Australia. The business model particularly benefits from trends such as home cooking, nutritional awareness, and the increasing digitization of grocery...