Hugo Boss: Between Collections and Consumer Slowdown

Hugo Boss stands for timeless elegance and distinctive designs that combine classic tailoring with modern influences. The German company has established itself as a strong player in the premium segment of the fashion industry over the past decades – with clear lines, high-quality craftsmanship, and a consistent focus on brand identity. In addition to the main brand BOSS and the younger positioned line HUGO, the company is increasingly relying on direct-to-consumer channels and digital formats to attract younger target groups worldwide and to become...