Meta: Advertising Market Drives Year-end Rally

Meta Platforms is one of the most influential companies of the digital era. The company operates some of the world's most widely used social networks, including Facebook, Instagram, WhatsApp, and Threads, generating the majority of its revenue from personalized advertising. At the same time, Meta is massively investing in the expansion of its AI capabilities to better manage content, ad formats, and user experiences, thereby increasing the efficiency of its platforms. The company is also focusing on virtual reality projects and immersive technologies...