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Target: Direct Shipping is to Revolutionize Logistics

T. Reich
Reading Time: 3 minutes

Target is one of the largest retailers in the USA, operating several thousand locations known for their wide range of household goods, groceries, clothing, and electronics. The company heavily focuses on private labels and boasts an appealing price-performance ratio, which particularly attracts the middle class. In recent years, Target has significantly expanded its online presence and now benefits from a well-integrated omnichannel strategy, allowing customers to conveniently choose between delivery, pickup, and in-store shopping. Target...

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