The Hershey Company: Olympic Campaign Strengthens Seasonal Demand Cycle

The Hershey Company is a traditional US consumer goods company focused on chocolate and confectionery, and it is one of the most well-known brand owners in the global confectionery market. The company sells classics like Hershey’s Kisses, Reese’s, KitKat, as well as numerous snack and candy brands, generating the majority of its revenue in the North American market. The business model is characterized by strong brand loyalty, high pricing power, and relatively stable demand, as confectionery remains in demand even during economically weaker...