The Trade Desk: Weak Outlook Meets Strong Seasonality

The Trade Desk operates an independent technology platform for the programmatic buying of digital advertising. Through the cloud-based demand-side platform, advertising agencies and major brands can plan, purchase, measure, and optimize campaigns across various channels, including Connected TV, video, audio, display, mobile, and retail media. The company primarily earns money through platform fees associated with ad spend running through the platform. Data, reach, measurability, and access to high-quality ad inventory outside the major closed platforms...