The Trade Desk: Weak Spring Ahead

The Trade Desk has established itself as one of the leading providers in the field of programmatic advertising. The platform allows advertisers to automate the purchase of digital advertising space across various channels such as Connected TV, Audio, Mobile, and Display. Particularly in the growing market for Connected TV, the company benefits from the shift of advertising budgets away from linear television towards data-driven, personalized campaigns. With its open internet strategy, The Trade Desk emphasizes transparency and control for advertisers,...