Zalando: Platform business becomes the central growth driver

Zalando is a European online retailer for fashion and lifestyle products based in Berlin and is one of the largest e-commerce platforms in the European clothing market. Founded in 2008, the company offers clothing, shoes, accessories, and beauty products from thousands of brands on its platform, combining a traditional retail business with a rapidly growing platform model. In addition to directly selling its own products, Zalando also allows brands and retailers to sell their products through the Zalando marketplace. A central part of the strategy...