AppLovin: After the Hype – A Setback as an Entry Point?
Reading Time: 3 minutes
AI instead of Games – The strategic shift pays off Initial tests with DTC brands are going well – management sees 2025 as breakthrough year Within a few months, AppLovin transformed from the surprise stock of 2024 to the problem child of 2025. The trigger was primarily the high market capitalization, which had multiplied within 18 months – as well as doubts about the substance of the advertising business. But those who know AppLovin understand: The company has made profound technological changes in recent years. In 2022, AppLovin migrated...
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