Dutch Bros Watchlist

tz-plus logo Dutch Bros: What’s behind the stock plunge and whether now is a good time to invest

D. Bußmann
Reading Time: 3 minutes

After a price plunge of around 25%, Dutch Bros is under pressure – rising costs, expensive coffee, and cautious consumers are dampening the enthusiasm. However, the chain continues to grow strongly operationally: 28% sales increase, over 160 new locations planned – for patient investors, this setback could become an opportunity. Dutch Bros (NYSE: BROS) has long been a favorite among growth investors: drive-thru speed, youthful branding, aggressive expansion. The recent setback feels all the more abrupt – the stock lost about...

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